Search Engine Optimization Services in Nebraska
Search engine optimization isn’t just one thing. It’s some different tactics, each designed to help a marketing department experiment, research, and implement new digital marketing strategies. That said, while SEO is certainly a learned skill, part of its effectiveness is simply luck. Still, there are plenty of things that can be done to help sway that luck towards the right side of things.
Any proper SEO plan starts with a functional website. The site needs to do more than just look good. It has to be designed for quick, efficient use by potential clients. This means it has to load quickly, but also that it has an easy to remember domain name and easy to understand links and pages.
Myths And Facts You Should Know
Keywords – Many people think that keywords are the biggest tools in the SEO toolbox. This may have been true at one time, but these days too much keyword stuffing can make Google mark your site as irrelevant. Because of years of abuse, Google has figured out a way to check for relevancy within the proper meta-tags. If you’d like to learn more about meta-tags and how to make them useful, don’t hesitate to contact us. We can help you use keywords in a way that benefits rather than hinders your site.
Hits – Advertisers use the word “hits” to refer to website traffic. Specifically, a “hit” is when someone opens a page on your site. Because hits are gauged by how many different parts of your domain people browse, a single individual could generate hundreds of hits. Doing so depends on having the website links to encourage those hits, but if you have those links, then you can get those hits.
Reciprocal Links – A few years ago, finding a way to link your site to another site could do quite a bit to increase your website traffic. While there is still a lot of benefit to reciprocal links, these days Google judges what sites are being linked rather than how many have been associated. Because of this, a website that has too many reciprocal links to poorly ranked sites could be ranked lower than someone who has fewer links to highly regarded websites.
Domain Names – Your domain name should contain as many of your most relevant keywords as you can reasonably manage. Don’t keyword stuff, since Google will dismiss your site as irrelevant if you do. However, if your keyword is something like “CNebraska SEO,” then “firstpageadvantage.com” could be a good domain name. The longer your domain name exists, the more relevant Google will rank it. So make certain you keep your domain up to date!
Pay-per-click – In the early days of digital marketing, people would buy ad space on a website by paying a small upfront amount and then get paid a small amount for each click on those ads. This worked well, as it had a low up-front cost and required little in the way of active marketing. Unfortunately, thanks to programs that block ads on websites and the fact that so many marketers abused this process by inserting tracking programs into their ads this form of marketing aren’t nearly as useful as it once was. While it can still be beneficial, it’s better to make it a small part of a larger campaign plan rather than the cornerstone.