Build a Strong Foundation

Thank you to those who attended our presentation on August 23, 2016 at the Microsoft Store at the UTC Mall. Here is a recap of the live event. For your convenience, all links and tools are found on our First Page Advantage website.


Here’s how to look at the Search Engine Results Page

SERP Example

How to Read SERP


What’s a Keyword?

  • A term/ phrase used to describe your business
  • Imagine that you are a customer – what would you look for to find a business?
  • NOT your business name


Keyword Planner – Google AdWords will prompt you to register. You do not need to actually create an AdWords campaign. Simply use the keyword tool.

Keyword Planner Tool

Google AdWords Keyword Planner Tool

Keywords Everywhere – Chrome extension.


Chrome Extension Keywords Everywhere Tool

Keywords Everywhere Chrome Extension


Related Searches at bottom of Google SERP 

Related Search Terms

Google’s Related Searches


Importance of SEO for Local Businesses


  • Listings
  • Maps
  • Images
  • Organic
  • Video
  • Your online reputation when searching your brand is important!
  • Create trust
Your Online Reputation

Directory Reviews and Online Reputation


Claim Your Brand Online

Claim Your Brand Online

Claim Your Business Brand Online

Top 5 Local Directories:

Google My Business
Bing Places
Apple Map Connect
Yelp For Business
How To Claim Your Free Listing On Yahoo

Top 5 Social Media Profiles:

Secure Your Brand

Use Your Power: Be a Local Influencer

The Power of Local

Local Influencer with Google Guides

Click here to enter the Google Local Guides program and earn points. Become a local authority.


Contact us

We’d love to hear from you and offer assistance with local SEO for your business!

Browse our site to learn more about:

B2B Services

Google Services

SEO Sarasota