With so many social media platforms to choose from, it can be quite a challenge to get attention online. Facebook advertising can be extremely effective, but there is a right way and many wrong ways to go about it. Here are some marketing tips to help you get the most out of your advertising blitz.
How to market on Facebook is an art, and businesses make all-too-common mistakes such as these that cause them to suffer. If a customer is interested enough to click on an ad and check out a page, they want something interesting in the About Us section of that page. If it’s empty or the content is boring then that’s a red flag that will drive your conversions down and potential customers away. Giving information like “Business X has been serving the Y industry for 10 years” is a marketing strategy we recommend.
If every post on your page is about your products or a sale and it contains nothing else, it’s not going to impress. You need to be social on social media. Make sure your business’s Facebook page is active and features large variety of posts.
Of course you want your text to be snappy and on point, but nothing is going to grab attention as well as an eye-catching photo. Think bright colors and in your face. You want something that leaps off the page and is impossible to ignore.
The Facebook management team has come up with some amazing tools when it comes to targeting your ads, including Pages Manager and Adverts API. You can target by gender, age group, based on interests, or a combination of all of the above. If you have a detailed profile of your perfect customer demographic, you can advertise directly to them. Facebook management offers a number of useful tools. Ads Manager is very useful for helping you tailor your ads for your target audience.
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